Lesson
Marketing Tactics
Summary
Every purchase you make is the result of someone selling you a feeling, not just a product. This lesson uncovers the psychology and tactics marketers use to trigger spending and equips students to spot influence before they buy.
Bellringer: The Brand Audit
- Students pick one possession on them and recall why they chose that brand.
- Prompt them to name the deciding factor—price, quality, uniqueness, or promotion.
Instruction
- Define "impulse buy" and "the power of suggestion."
- Walk through the marketer's toolkit: scarcity, urgency, social proof, authority, freebies.
- Cover native advertising and the FOMO cycle.
Discussion: Worth the Label?
- Compare an $80 name-brand tee to a $10 unbranded one and debate when visible branding is worth it.
- Define "dupe" versus "knockoff" and discuss trying trends without the luxury price tag.
Activity: Consumer Smarts
- Students continue the Consumer Smarts game.
Wrap-Up & Assessment
- Identify and define one marketing tactic we discussed today.
- Come up with one strategy for catching the "feeling" that could lead to an impulse purchase.
| Est. Time | Activity | Description |
|---|---|---|
| 6 min | Bellringer: The Brand Audit |
|
| 10 min | Instruction |
|
| 8 min | Discussion: Worth the Label? |
|
| 18 min | Activity: Consumer Smarts |
|
| 3 min | Wrap-Up & Assessment |
|
Lesson Prep
Consumer Smarts
Students play as a high school student making smart spending decisions to save money for a big purchase.
Class Presentation
Includes an 18-slide deck with teacher notes. Present from Banzai, download a PDF, or copy it to Google Slides.
Presentations, Ready to Go
- Built-in PresentationPresent full screen, straight from Banzai
- Copy to Google SlidesMake an editable copy for your class
- Download or PrintSave as a PDF or print
- Teacher NotesSlide-by-slide guidance, printable as one handout
Unit 2: Consumer Skills
Comparison Shopping
It pays to be a smart consumer. This lesson introduces comparison shopping skills, discusses time vs. money tradeoffs, and externalities that go beyond a price tag.
Marketing Tactics
Every purchase you make is the result of someone selling you a feeling, not just a product. This lesson uncovers the psychology and tactics marketers use to trigger spending and equips students to spot influence before they buy.
Recognizing Scams & Fraud
That $200 stranger on Venmo isn't a lucky break — it's bait. This lesson trains students to spot common scams, decode red flags, and run every suspicious offer through a three-question test before they act.
How do Banzai lesson plans work? See the FAQ.